A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends.[1][2] They cover fashion at all levels from the biggest names to the smallest indie designers.[2]
Many fashion blogs could also be categorized as shopping blogs, since “most of the conversation is shopping advice, liberally laced with consumer recommendations”. This is very similar to the content of fashion magazines. Some retailers in the fashion industry have even started blogs of their own to promote their products.[3]
Blogs that only occasionally mention fashion are not categorized as fashion blogs, although they may be labeled by the blogger as such.
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