IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field. http://ivypark.com
Beyoncé moves and bends in her video release of Ivy Park FW16. She mixes a little bit of lemonade with lunges. The concept is awesome. Beyoncé's body is sculpted to perfection. She's the perfect person to do an athletic line. It really represents her lifestyle. This makes me feel like I could wear Ivy Park and instantly accomplish all my workout goals. Athleisure is the new wave. Function at its best. Some people are egging on a Rihanna battle and comparing the collection to FentyxPuma. I think its more a case of Street wear versus sportswear. What do you think of the video? Available at TOPSHOP Sandton City, Mall of Africa, Gateway and V&A Waterfront. Will you be getting yours?
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