IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field. http://ivypark.com
BeyoncĂ© moves and bends in her video release of Ivy Park FW16. She mixes a little bit of lemonade with lunges. The concept is awesome. BeyoncĂ©'s body is sculpted to perfection. She's the perfect person to do an athletic line. It really represents her lifestyle. This makes me feel like I could wear Ivy Park and instantly accomplish all my workout goals. Athleisure is the new wave. Function at its best. Some people are egging on a Rihanna battle and comparing the collection to FentyxPuma. I think its more a case of Street wear versus sportswear. What do you think of the video?  Available at TOPSHOP Sandton City, Mall of Africa, Gateway and V&A Waterfront. Will you be getting yours?
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